2 Five Steps to Design An Effective Real Estate Ad

Newspaper Ads: Five Steps to Design An Effective Real Estate Ad

Nowadays, some businesses might think that it’s now hard to use other forms of advertisement apart from the online types. They might think that in this computer age, online advertising is thebest way to promote your brand or products.

But on this post, you can learn the technical aspects of the DO’s and DON’Ts and the step by step procedure during the design stage on how you can make an effective real estate advertisements on newspaper!

Step one (1). Collect everything you need to be placed on the ad.

• Key features. If you’re advertising for example a "condo in the Philippines", note all the items that might interest the reader: location, square footage, the number of bedrooms and bathrooms, amenities.
• Adjectives. Research on competitors’ posts and compile all the hot words: brand new, classic, luxurious, best offer, impeccable, modern etc.

Step two (2). Create an outline layout. Draw and visualize where each element will go. Do you put the picture and content side by side or place the image in the middle instead? For the content outline, use bullets for list.

Step three (3). Work on the copy.

• Headlines. The tagline must say it all. It has to be dramatic and memorable, should be easy to read regardless if it’s written in upper or lowercase. The first three words are extremely important. Go direct to the point. Mention the property or brand name.
• Benefits. Highlight the benefits. Be descriptive. Emphasize how it stands out from the rest. List the price if the deal you’re offering is something that they would not see from the others. Enumerate how much they’ll save and get discounted if they avail your product and service.
• Call to action. Put in a sense of urgency so they’d take action right this very minute-- “Today!”, “Now!”. Write down the availability but also show how opportunity is wasted if they postpone contacting you. Keep it strong and brief.
• Contact Information. Leave your contact details. Guide the client on what they are supposed to do, should they call, visit, or buy. Add “Like us on Facebook” or “Follow us on Twitter.”
• Technical Writing. Always prefer active voice: YOU instead of WE. Headline must be bold-faced. Stick to Roman or Serif font type. If your copy is in paragraphs, distribute it evenly, perhaps 3-4 lines. Moderate capitalization. No to italics or script as they are not that readable.

Step four (4). Choose your illustration. Focus on people instead of an empty lot. Concentrate on bringing out your reader’s emotion through your photo and translating it into something that they can imagine themselves being in that exact same scene. One is better than many. Include caption.

Step five (5). Take a final look. Perform a test run by asking for opinion. Do not be afraid to make mistakes. Do trial and error.